Thermoforming Report

February Thermoforming Report: From the Middle of the Search

by Keith Brown, President & Owner, Siena Group.

February 2026.

Happy Friday! Manufacturing hiring is evolving fast, and keeping pace requires clarity, alignment, and action. In this month’s Thermoforming Report feature, we take you inside the middle of the search to show what’s really happening with talent, process, and leadership in thermoforming and plastics. This article kicks off a two-part series, starting with the client side of the search; next month, we’ll examine the candidate perspective.

As usual, we have several great articles relevant to our industry and quite a few amazing All Stars to highlight! Check them out down below in the links on the right. We have extraordinary talent that we feature and that also now includes Executive Leaders.

The Reality on Both Sides of the Table

As a niche recruiter, we see and hear both sides of every search, witnessing firsthand the challenges leaders and candidates face. This provides a unique vantage point that comes with sitting in the middle of a manufacturing search.

On one side of the table are hiring leaders under real pressure – plants running lean, teams stretched, performance and safety expectations unchanged. On the other side are candidates navigating uncertainty, weighing risk carefully, and thinking longer-term about their careers than they may have five years ago.

We hear both perspectives every day. And more often than not, both sides are right.

It’s common for us to hear a client say, “There’s no talent out there,” while a candidate tells us, “Companies aren’t ready to move.” Those statements aren’t contradictory. They’re two views of the same market – seen from opposite sides of the table.

What follows isn’t a trend forecast or a hiring manifesto. It’s simply what we’re seeing, consistently, from the middle of the search.

In thermoforming and plastics manufacturing specifically, these dynamics are amplified. Many facilities rely on deep, experience-based knowledge – how a tool really behaves, how a material reacts under pressure, where the process breaks before the data says it should. That kind of know-how isn’t easily replaced or quickly taught. As a result, the gap between what plants need and what the market can immediately supply is often wider than leaders expect.

The Market Has Changed

Manufacturing hiring hasn’t slowed; it’s become more selective, more deliberate, and in some cases, more cautious. Skilled manufacturing unemployment remains low, and experienced leaders are still in demand. At the same time, many job profiles were written for a labor market that no longer exists.

That challenge is well documented. Across plastics and thermoforming manufacturers, 60% report difficulty filling technical roles due to skill shortages, while 52% cite skills gaps that directly impact production efficiency. according to a recent industry report.

We still see roles defined by long lists of requirements – very specific industry backgrounds, exact years of experience, limited flexibility on location or compensation. None of those expectations are unreasonable on their own. But taken together, they can quietly narrow the field beyond what the market can support. We see this most clearly in thermoforming and plastics roles, where job profiles often call for very specific machine experience, material familiarity, and leadership capability – all in a limited geographic radius. While that profile makes sense operationally, it significantly narrows an already small pool.

In several searches over the past year, movement only happened after leadership clarified what truly mattered for success in the role – and what had simply become familiar over time. Once that distinction was made, alignment followed quickly. The shift wasn’t about lowering standards, but about redefining them – separating what was essential from what was preferred.

The strongest searches aren’t the ones with the most detailed job descriptions. They’re the ones with the clearest priorities.
 
Recently, a Forbes Human Resources Council article framed this shift well: organizations that continue to treat recruiting as a linear process – post, screen, wait – are struggling in a market that now rewards proactive, relationship-driven hiring. The strongest talent is rarely active, rarely idle, and almost never waiting patiently for slow or fragmented processes to catch up.

From our seat in thermoforming searches, that insight tracks. The issue isn’t a lack of capable professionals – it’s a mismatch between how the market actually moves and how many hiring processes are still designed.

Where Searches Lose Momentum

When a search struggles, it’s rarely because of a lack of candidates. More often, it’s friction inside the process.

Internal alignment takes time. Feedback cycles stretch. Priorities are misaligned. Interview schedules drift. In a market where strong candidates are often off the market within a couple of weeks, those delays matter.

From the outside, it can look like a competitive loss. From the inside, it’s usually a timing issue.

In our experience, time is often the deciding factor – not compensation, not competition. A capable candidate who feels momentum will stay engaged. A capable candidate who feels uncertainty will keep moving.

That’s not impatience. It’s pragmatism.

Thermoforming searches also tend to stall when plants underestimate how marketable their best candidates already are. Experienced process engineers and plant leaders in this space are rarely “actively looking.” When they engage, they do so carefully – and they pay close attention to how decisive and aligned an organization appears early in the process.

One theme echoed recently in broader talent conversations – including the aforementioned Forbes article – is that candidates disengage when they feel treated like inventory moving through a funnel rather than professionals being thoughtfully evaluated.

In thermoforming searches, where experienced engineers and plant leaders are often passive and highly selective, that perception matters even more. Momentum isn’t just about speed – it’s about signaling clarity, ownership, and intent early.

What Moves Searches Forward

The most effective manufacturing clients don’t treat recruiting as a transactional handoff. They treat it as a strategic extension of leadership – one that requires market awareness, prioritization, alignment, and decisive execution.

Across industries, the searches that move efficiently tend to share a few common traits:

  • Decision ownership is clear. There’s alignment on who provides feedback and how decisions are made.
  • Expectations are honest. Hiring teams differentiate between what is required on day one and what can be developed over time.
  • Respect for candidate time is present. Communication is timely, and the process reflects the urgency of the need.

None of this requires rushing or compromising standards. It requires intention.

Structured hiring processes consistently move faster and produce better long-term outcomes. Just as importantly, they signal confidence – to candidates and internal teams alike.

The Cost of Waiting

Open roles don’t simply sit idle. The work redistributes. Teams stretch. Leaders absorb more responsibility. Over time, the impact shows up – in throughput, in morale, sometimes in safety and quality.

In plastics manufacturing, open leadership and technical roles often affect more than output. Delays show up in scrap rates, tooling downtime, preventive maintenance gaps, and inconsistent process control. Over time, those issues quietly erode margins and place additional strain on already-lean teams.

Waiting often feels like the safer option. In reality, it carries its own risks.

One of the more common conversations we have with clients isn’t about whether to hire – but about whether the cost of waiting has already exceeded the cost of acting. By the time that question is asked, the answer is usually clear.

In our experience, the cost of waiting is rarely theoretical. It shows up on the floor long before it appears on a financial report.

Deliberate Hiring Wins

Manufacturing hiring today isn’t broken. But it is different. Articles and thought leadership increasingly point to the same conclusion we see on the ground: hiring today rewards clarity, strategy, and engagement – not perfection or prolonged caution.

Candidates are thoughtful. Companies are cautious. Both are responding rationally to the environment they’re in.

The organizations that navigate this well aren’t chasing perfect matches or rushing decisions. They’re aligning early, communicating clearly, and moving with purpose once the path is set.

From the middle of the search, that’s where we consistently see success. It isn’t about moving fast or slow. It’s about moving deliberately, with alignment, shared priorities, and visible commitment once the decision to hire has been made.

In our next article, we’ll look at the other side of the tablewhat candidates experience during this process, and where strong professionals sometimes miss opportunities without realizing it.

As your Thermoforming Talent Partner, we represent clients AND candidates! We’re here to help in any and every way possible! We provide hiring strategies, priority candidate searches, job searches, client & candidate introductions, interview tips, résumé facelifts, resignation strategies, and much much more. LET’S STRENGTHEN YOUR SEARCH!

“The strongest searches aren’t the ones with the most detailed job descriptions. They’re the ones with the clearest priorities.”
Keith Brown, Owner/President, Siena Group

  • Plastic Ingenuity Highlights PuraForm Series at MD&M West. via Plastics Today.
  • AI Won’t Save Manufacturing. People Will. via Forbes.
  • Manufacturers Not Hiring for AI Skills Despite Worker Upskilling. via IndustryWeek.
  • Industry Analyst Questions Plastics Packaging Sustainability. via Plastics News.
  • North Carolina Becomes 2nd State to Ban Chemical Used in Medical Devices. via Plastics Today.
  • Disruption is Hitting Manufacturing from Four Directions. via IndustryWeek.
  • Material Insights: January Resin Hikes Return with First PE Increase Since June. via Plastics News.
  • Mexico’s Tariff Overhaul Creates Opportunities for US Plastics. via Plastics Today.
  • North America’s Next Manufacturing Boom Won’t Look Like The Last One. via Forbes.
  • If You’re Not Using Packaging as a Marketing Tool, You’re Missing Out. via Packaging Technology Today.
  • Six Moves That Saved My Manufacturing Business (and Could Save Yours). via IndustryWeek.
  • Reshaping the Recycled Plastics Packaging Value Chain. via Packaging Technology Today.
  • Nickolas Acquires Florid Recycling Plant. via Plastics News.
  • Plastics Processing Tools That Will Keep Your Operation Humming. via Plastics Today.
  • Processors Should Prepare to Pay More for Workers. via PMM.
  • How to Become the Leader Your Industry Never Taught You to Be. via CEO Magazine.
  • Nexeo Plastics Maps Winning Strategy Amid Economic Uncertainty. via Plastics Today.
  • New Kiefel Thermoformer Produces More with Less Energy. via PMM.
  • Resin Pricing: Recycled Resin Markets Begin Year With Cautious Optimism. via Plastics Today.
  • Peek at the Plastics News calendar of plastics-related events. via Plastics News.
  • Packaging Film Extends Fresh Produce Shelf Life. via Plastics Today.
  • Resin Pricing: After Months of Stability, Polyethylene Prices Move Higher. via Plastics News.
  • How to Avoid a False Start When You’re Leading a Big Change. via Harvard Business Review.
  • Mergers & Acquisitions Tracker. via Plastics News.
  • BLS Employment Report – January 2026. via Dept of Labor.
  • How Winter Storms Disrupt Manufacturing
    From halted production lines to delayed shipments, major winter storms expose the fragility of tightly optimized supply chains. This article examines the human, operational, and financial impacts of extreme weather – and why resilience, flexibility, and transparent communication have become essential advantages for manufacturers. via Siena Group.
  • Seven Charts Defining the U.S. Plastics Industry in 2025
    Marked by tariffs, shifting demand, and cyclical volatility, the U.S. plastics industry navigated uneven production, employment, and trade dynamics in 2025. This article uses seven key charts to illustrate how shipments, pricing, capacity utilization, and machinery imports reflect both resilience and vulnerability heading into 2026. via Plastics Industry Association.
  • North America’s Next Manufacturing Boom Won’t Look Like The Last One
    As advanced industries scale across North America, manufacturers are shifting from rigid, linear models to flexible systems built for speed and resilience. This article examines how digital infrastructure and integrated US–Mexico supply chains are redefining competitive advantage in modern manufacturing. via Forbes.
  • Why Every CEO’s Future Now Depends on Upskilling the Workforce
    As AI reshapes organizations and accelerates skill-based layoffs, CEOs face a growing risk of losing critical institutional knowledge. This article argues that upskilling must become a core leadership priority – outlining how learning ecosystems, modern competency frameworks, and personalized development can help organizations pair AI adoption with sustainable talent growth. via CEO Magazine.
  • Stop Promoting the Wrong People into Manager Roles
    Many organizations continue to elevate employees into management based on past performance rather than people leadership ability. This article outlines why that approach fails – and how companies can rethink promotion criteria, development, and support to build more effective, trusted managers. via Harvard Business Review.

Engineering Leader: This exceptional highly technical Engineering Leader with deep strengths across packaging materials, materials development, automation, and product development. She’s delivered results across food, CPG, and medical devices – including validation work for Class II & III devices and meaningful OEE improvements. She’s based in the Mid-Atlantic area and is open to relocation.

Production Manager (heavy + thin gauge): This up-from-the-ranks Production Leader brings technical expertise in both heavy and thin gauge thermoforming, with experience in heavy-gauge equipment, both inline and roll-fed machines, and extrusion. Bringing tremendous value, he is fully bilingual in Spanish & English and is willing to relocate.

Executive Showcase: VP of Sales: Having more than doubled the revenue in his current organization, this Sales Executive brings very strong market knowledge of thin-gauge thermoformed food packaging in $100M business. He’s a ‘do-whatever-it-takes’ leader who invests fully with high levels of ownership, leads by examples, and comes alongside his team to close deals. With experience in flexibles and rigid forming, he is the full package!

Engineering & Operations Leader: This Engineering Leader brings more than 30 years of experience across injection molding and heavy-gauge thermoforming, with proven success leading multi-site engineering teams and driving operational improvement. His impact includes cutting plant scrap by 50%, improving efficiency through automation, and leading significant capital investments. He’s now targeting a senior engineering leadership role where he can drive strategy, alignment, and sustained performance.

Even More Thermoforming Talent! We work with so many talented people in many different functions – all in thermoforming. Whether it’s an Operations Leader, Plant Manager, Supply Chain Leader, HR Leader, specialized Engineer, Quality Leader, Sales Leader, or pretty much any thermoforming role, we are here to help. Check out our Executive Showcase, our custom listing of high-level senior leaders who are fully vetted and confidentially seeking a new opportunity. If you have a need, please do not hesitate to reach out! 

Click for more All-Stars + our new Executive Showcase.

At Siena Group, we are your Thermoforming Talent Partner. With more than 30 years of experience in manufacturing, hiring & recruiting talent, we bring a greater understanding of the companies we partner with and the candidates we pursue.
Let’s Strengthen Your Search!

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