Thermoforming Report

June Thermoforming Report: Signal vs. Noise

June 2026.

Happy Friday! In today’s Talent War, the challenge is no longer attracting applicants – it’s identifying the handful of people who truly belong at the top of the hiring pyramid. As technology expands the volume of candidates and data available to employers, separating signal from noise has become more important than ever. This month’s feature article in our June Thermoforming Report examines how AI is reshaping the hiring process, why more information does not necessarily create more certainty, and how organizations can improve their odds of making better hiring decisions.

As usual, we have several great articles relevant to our industry and quite a few amazing All Stars to highlight! Check them out down below in the links on the right. We have extraordinary talent that we feature and that also now includes Executive Leaders.

The Hiring Pyramid Under Pressure

“In an AI-saturated world, the competitive advantage… will belong to organizations that know what evidence they can trust, and that distinction is worth building toward deliberately rather than waiting until the cost of guessing makes it impossible to ignore.”

Source: CEO Magazine, Why Modern Hiring Data Is Optimized for the Wrong Outcomes, 5/18/26

Hiring has always looked like a pyramid. Wide base of applicants. Narrowing middle of screened and interviewed candidates. Small top tier that actually performs and gets hired.

AI has fundamentally changed the shape of that pyramid – but not its physics.

The base is larger than ever. Faster. Cheaper. More automated. Candidates can now generate resumes, optimize keywords, and package themselves in ways that were not possible a few years ago.

But while the pyramid base has expanded, the top has not.

The result is a new reality for hiring leaders. More inputs. More data. More volume.

Not more certainty.

The Signal Problem

The best interviewers have always understood this tension. They bring a rare combination of curiosity and discernment – they ask the right questions and hear what is not being said. Conversations typically focus on hard results: what was achieved, how it was achieved, and whether the outcomes are repeatable. Remember learning the STAR interviewing methodology? Situation, Task, Action, Result. It takes a skilled interviewer to separate signal from narrative and determine whether a candidate can truly deliver.

With AI now influencing nearly every stage of the hiring process, a recent CEO Magazine article highlights a frustrating reality: more data is not necessarily producing better decisions. In many cases, it’s doing the opposite – adding noise where clarity is needed.

The Hidden Cost of Hiring Noise

The cost of a bad hire is significant. There are many ways that a hire can be deemed “bad.” 

  • Were they placed in the right role? 
  • Do they align with the culture of the site? 
  • Does the physical location fit their needs and expectations?  

Whatever the reason, the impact is the same: lost revenue, reduced performance, and leaders being pulled away from their priorities to manage underperformance. 

As the article notes, “The consequences rarely appear at the moment a hiring decision is made; they show up months later, when a hire who looked exceptional on paper struggles when conditions change, the team quietly compensates and the manager spends hours course correcting instead of building the business.”

The research cited in the article is striking – and frankly, unsettling. While it notes that “most candidates are not acting maliciously,” it also reports:

“A recent Checkr survey of 3,000 hiring managers found that 59 percent suspect candidates are using AI tools to misrepresent themselves in resumes, interviews or written assessments, and Gartner projects that by 2028 one in four candidate profiles could be entirely fabricated. When nearly six in 10 hiring managers question the authenticity of what they are seeing, the hiring signal itself begins to break down.”

same CEO Magazine article

When trust in the hiring signal erodes, hiring becomes less about selecting the best candidate and more about managing uncertainty across all candidates.

The unintended consequence is that strong, honest candidates can also be lost in the noise – overshadowed by those who are simply better optimized for the system. The result is a widening gap between what looks qualified and what actually performs.

Turning Volume into Better Decisions

The article emphasizes ‘evidence-based decisions’, suggesting that organizations should shift from evaluating claims to observing real work. While the concept is compelling, it’s not always practical at scale – particularly for mid-level to senior-level roles where simulation is limited.

This is where the challenge becomes structural.

Great hiring still depends on great judgment – but judgment alone is no longer enough. Organizations need a structured system that filters signal earlier, sharpens it through the process, and strengthens decision-making at every stage.

That system has two layers.

First, an informed recruiting partner – internal or external – who understands the true must-haves of the role, pressure-tests candidates through structured screening, and filters signal before candidates ever reach the hiring manager.

Second, trained (and supported) hiring managers who ask better questions, listen more closely, and push beyond rehearsed answers – focused on evidence, not presentation.

When those two layers work together, volume stops being the problem – and better decisions become the outcome.

The difference becomes obvious when you have the opportunity to observe interviews firsthand.

With the advent and common use of platforms such as Teams, more than half of our clients request that we sit in on the interview (in the background and without injecting anything at all of course!). Over the past few years, after listening in to hundreds of interviews, it has become clearly evident which hiring managers are better prepared and trained in the art of interviewing.

On a recent search, with the hard work of initial filtering completed by Siena Group, a select group of candidates was presented and handed over for review and next steps. From that point forward, it was up to the hiring manager and supporting cast to assess technical skills, culture fit, leadership style, and more.

In this case, I had the privilege of listening to two different leaders hiring for different roles and locations for the same great organization. Both were professional. Both were conversational. Both represented their company well. Yet the contrast was striking.

One interview felt comprehensive, detailed, and well-prepared. Questions were built upon previous answers. Assumptions were tested. Specific examples were explored. The conversation consistently worked toward uncovering evidence.

The other interview felt more scripted and less prepared, resembling a box-checking exercise. Questions were asked, answers were accepted, and the interview moved forward. Nothing was necessarily done wrong, but little was done to separate signal from noise.

The first layer was executed well in both cases, but the second layer – and ultimately the outcome – was very different.

The Competitive Advantage

In an AI-driven talent market where the hiring pyramid has expanded the bottom layers in every direction, advantage is no longer defined by more candidates or more data.

It is defined by the ability to distinguish signal from noise.

The irony is that as technology continues to improve, the human side of hiring becomes even more important. The organizations making the best hiring decisions are not necessarily asking more questions – they are asking better ones. They have leaders who are prepared, curious, and trained to uncover evidence rather than simply confirm impressions.

Because the organizations that win are the ones that know what evidence to trust – and have built a process capable of finding it.

As your Thermoforming Talent Partner, we represent clients AND candidates! We’re here to help in any and every way possible! We provide hiring strategies, priority candidate searches, job searches, client & candidate introductions, interview tips, résumé facelifts, resignation strategies, and much much more. LET’S STRENGTHEN YOUR SEARCH!

“The challenge is no longer attracting applicants. It’s identifying the handful of people who truly belong at the top of the hiring pyramid.”
Keith Brown, Owner/President, Siena Group

  • Private Equity Growth Strategies Fail Plastics Manufacturers. via Plastics Today.
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  • The Value of Talent: Bridging the Gap Toward a Solution
    Culture, leadership, and engagement aren’t ‘soft’ issues. They drive hard results. This article is the second part of a series on how manufacturers are connecting talent strategy more directly to operational performance and business outcomes. via Siena Group.
  • How To Keep Your Factory From Forgetting How To Run
    As experienced manufacturing workers continue to retire, companies face a growing risk of losing critical operational knowledge that was never formally documented. This article argues that manufacturers who proactively preserve and transfer institutional knowledge will be better positioned to maintain performance, avoid costly disruptions, and strengthen the next generation of their workforce. via Forbes.
  • Why Remarkable Still Matters in the Age of AI
    As AI continues to reshape business, standing out is becoming more difficult – and more important. This article argues that long-term success will belong to organizations that embrace a different mindset than the one driving most companies today. via CEO Magazine.
  • 6 Ways Leaders Harness Stress
    As workplace pressures continue to intensify, many leaders find themselves operating under levels of stress that can undermine decision-making and performance. This article examines how different stress-response styles shape leadership effectiveness and what leaders can do to perform better when the pressure is on. via Harvard Business Review.

Maintenance & Reliability Leader: This Maintenance Manager brings deep experience improving equipment reliability, uptime, and operational performance across FDA-regulated and industrial manufacturing environments. He has led CMMS implementations, reliability programs, and major plant turnarounds delivering significant operational gains, including a rapid site rise to #1 in North America. He combines strong technical expertise with business acumen (two MBAs) and is targeting Maintenance Manager or Reliability leadership roles.

National Accounts Manager: This Sales Manager brings 30+ years of experience selling custom thermoformed and injection molded plastic products across heavy-gauge packaging, industrial, and OEM manufacturing markets. She has managed $10M+ strategic accounts and driven growth through new product introductions, key account expansion, and solution-based selling in partnership with engineering and manufacturing teams. She is targeting Senior National Accounts or Business Development leadership roles focused on driving customer growth and market expansion.

Plant Manager/Technical Expert: This Operations Leader brings 30+ years of manufacturing experience, including 15+ in heavy-gauge thermoforming, with deep expertise across plant operations, engineering, tooling, CNC machining, and product design. He has led full P&L responsibility and grown operations from $0 to $8M through insourcing, capital investment, and lean manufacturing improvements. He is targeting Plant Manager, General Manager, or VP of Operations roles focused on driving efficiency, profitability, and growth.

Product Designer/Project Leader: This Senior Packaging Design & Project Leader brings 20+ years of experience developing custom thin-gauge thermoformed packaging across food, medical, consumer, agricultural, and industrial markets. She has led full product development from concept through design, prototyping, validation, and commercial launch, with strong expertise in customer collaboration, manufacturability, and cross-functional project execution. She is targeting Product Manager, Project Engineer, or Senior Designer roles focused on packaging innovation and new product development.

Even More Thermoforming Talent! We work with so many talented people in many different functions – all in thermoforming. Whether it’s an Operations Leader, Plant Manager, Supply Chain Leader, HR Leader, specialized Engineer, Quality Leader, Sales Leader, or pretty much any thermoforming role, we are here to help. Check out our Executive Showcase, our custom listing of high-level senior leaders who are fully vetted and confidentially seeking a new opportunity. If you have a need, please do not hesitate to reach out! 

Click for more All-Stars + our new Executive Showcase.

At Siena Group, we are your Thermoforming Talent Partner. With more than 30 years of experience in manufacturing, hiring & recruiting talent, we bring a greater understanding of the companies we partner with and the candidates we pursue.
Let’s Strengthen Your Search!

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